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Hãy viết đoạn tóm tắt về nội dung bằng tiếng việt kích thích người mua: Smart Rings Are Picking Up Where Fitness Trackers Left Off

If you wanted to track your workouts and steps in 2013, you probably had a wristband from Fitbit, Jawbone or Nike on your wrist. Now, more than 10 years later, the wearable tech world looks much different.

Gone are the simple, screen-free fitness bands that adorned our wrist long before the Apple Watch arrived. Many early players that dominated the fitness tracking scene have either shifted their focus to smartwatches, been acquired by larger companies making smartwatches or exited the wearables market entirely. The fitness bands that exist today have largely adopted the qualities of smartwatches, offering colorful screens that can show incoming notifications, calls and alerts. 

But what if I said simple fitness trackers are poised for a comeback?

Sleek health-tracking devices without screens are gaining interest in 2024, but in a much different form: smart rings. Samsung made headlines in January and again this week at Mobile World Congress with its Galaxy Ring, a new device for monitoring activity, health and sleep that will be launching later this year. It’s yet another sign that there’s merit behind the idea of a device that primarily functions as a standalone health tracker, unlike today’s smartwatches, which can do everything from track your heart rate to serving as a miniature phone or a digital car key.

Samsung is far from being the first to launch a smart ring; early entrants like Oura paved the way. But with CNBC reporting that Chinese tech maker Honor is also working on a smart ring, and Apple experimenting with the idea of a smart ring, according to Bloomberg, there’s more attention than ever on these tiny fitness monitors disguised as jewelry. 

Read more: What to Expect From Smartwatches in 2024

The similarities between smart rings and fitness trackers

So what do these rings have in common with fitness bands? For one, none of them are particularly concerned with “smart” features, like relaying notifications and messages from your phone. Smart rings also blend in more seamlessly with every attire than smartwatches, much like those understated fitness bands from 10 years ago. They may look a little larger or chunkier than your average wedding band, but smart rings generally resemble ordinary pieces of jewelry. 

That sounds a lot like early fitness straps such as the Jawbone Up and Misfit Shine. Like today’s smart rings, those fitness bands of yesteryear had a display-free, subtle look and were primarily designed for fitness and sleep tracking. 

“The Up is designed to be worn 24 hours a day, seven days a week, all to paint a detailed picture of your health and prod you to move more,” former CNET senior writer Brian Bennett wrote in his 2012 review of the Jawbone Up. That same description could easily apply to the Oura ring.  

When testing the Misfit Shine back in 2013, CNET’s Scott Stein described it as “jewelry that just happens to track your movement.” Again, you could use that sentence to describe a smart ring like Oura’s, although today’s smart rings can track much more than just steps.

Fitness bands may have helped jumpstart the wearables craze a decade ago, but they’ve since been overshadowed by smartwatches. Shipments of basic bands are expected to fall to just 12% by 2027, according to market research firm Canalys, as cheaper watches and smartwatches continue to gain traction. 

Ramon Llamas, research director at the International Data Corporation, also says the company’s figures suggest fitness band sales are dwindling. While 14 million fitness band units were estimated to have been shipped in the US in 2015, that number has dropped to around two to 2.5 million, Llamas said. 

There’s a simple reason why smartwatches have become our preferred wrist-worn gadget. People simply want more out of their devices. And as technology evolved over the past 10 years, smartwatches have been able to provide exactly that.

“As we’ve seen with the success of the Apple Watch, a number of (Google) Wear OS watches, and a bunch of others, people want to use this to control their music, get their notifications, access their smart home,” Llamas said. “And suddenly, it’s not just a smartwatch; it’s also almost kind of like a digital assistant.”

That begs the question of whether smart rings will stand a chance in a market that’s clearly already dominated by smartwatches. Perhaps the increased interest in health and wellness could work in their favor. Back in the early 2010s, the idea of tracking your steps and health metrics was still new and unfamiliar to most. 

But in 2024, shoppers are eager to spend on health-oriented products, with a report from McKinsey & Company estimating the US wellness market to be worth $480 billion and growing by 5% to 10% per year. The report also found fitness, which includes club memberships, classes and wearable devices, to be among the biggest spending categories within the sector. 

But if one thing is certain, it’s that smart rings are having a moment. And fitness trackers have certainly left a big hole for them to fill. 
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