Price is a major pivot point when making tech investments these days. While folks on the upper end of the scale are always ready to splurge on the best flagship phones every generation, not everyone can afford to pay for good design. There has always been a gap between the topmost products and the budget devices that focus solely on cost-cutting, particularly when it comes to aesthetics. You can spend a small fortune on a nice-looking wearable, or you can save money and rock something that looks like an old Timex — there’s not much in-between. Thankfully, CMF by Nothing professes priority in quality design and affordability, and it has just launched its first products.

CMF, an acronym for Color, Material, and Finish, which itself is a common term in the design industry, has released its first lineup of products as announced by its CEO, Carl Pei, on X (formerly Twitter). The lineup features three products that won’t break the bank – Watch Pro, Buds Pro, and 65W GaN fast charger, as was previously leaked.

The Watch Pro presents solid features like custom watch faces, an internal GPS, and IP68 water resistance. Priced at just $69, the watch boasts an array of health tracking features like pulse rate, sleep, and step trackers. Additionally, the watch comes with an oxygen blood saturation sensor and 110 different exercise modes. The fitness tracker also presents a 1.96-inch AMOLED screen display and a 34mAh battery for a good 13 uptime days, if marketing claims are to be believed. The screen’s 410 x 502 resolution makes the watch’s content easily visible.

The budget-friendly fitness tracker comes with an internal microphone and speaker, allowing you to select a contact from your list and make a phone call right from your wrist.

The second product, Buds Pro, also comes on the same budget-friendly MSRP, priced at $49. This pair of earbuds from CMF packs an assortment of great features like noise cancelation and clear voice technology for exceptional phone calls. Its ANC system is capable of detecting noise from the outside and canceling it with up to a 45dB depth.

Users can also use the transparency mode to hear their surroundings while listening to music. A single charge can give you 11 hours of non-stop playback if you turn off the noise cancelation mode.

CMF by Nothing also unleashed a $39 powerful 65W GaN adapter. The charger features three USB ports, one of which is a USB-A while the other two are USB-C. This versatile charger is compatible with several fast-charging protocols like Apple’s 2.4A and Samsung’s 9V/2A. The X announcement by Carl Pei uncovers more details on the charger’s fast-charging properties, claiming that it can power a 0% Nothing 2 smartphone to half-full in just 25 minutes.

The first sale of CMF’s new trio will be in the UK and India. Folks from the UK will be able to access these three devices from the brand’s headquarters store on September 30, 2023. The products will be more generally available “later this month,” according to the X post.

• CMF Buds Pro

  Nothing sub-brand CMF has a cost-effective, yet stylish pair of true wireless earbuds it is aptly calling the CMF Buds Pro. With a design that could almost be summed up as “orange AirPods,” you’re getting sleek features like powerful ANC that punch well above the $49 price point.

• CMF Power 65W GaN

  CMF by Nothing’s Power 65W GaN charger is a three-in-one device that outputs power through two USB-C ports and a single USB-A port. It supports fast-charging standards from all the popular brands, so regardless of your phone, it should top up faster when plugged into this instead of a generic wall wart, and it’s only $39.

• CMF Watch Pro

  The Watch Pro from CMF by Nothing may look like an Apple Watch clone, but its price tag isn’t even remotely in the same ZIP code. For a cost of just $69, you get that polished hardware design paired with the usual suite of health sensors and a few thoughtful software features sprinkled on top.