Amazon, Target and Walmart compared

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Walmart has the cheapest groceries online

Walmart is well-known for having some of the lowest prices of any national retail chain. In this analysis of the cheapest online grocery delivery operations, its budget-friendly reputation held up. Walmart pretty much swept the field with the lowest total cost in every grocery subcategory except one — pantry staples — for which Target has the lowest total by about $2. Many of Walmart’s cheapest items come courtesy of its in-house brand, Great Value. Target has an in-house brand of its own called Good & Gather, while Amazon sports a number of generic brands including Amazon-branded groceries along with Happy Belly and 365 by Whole Foods, which is owned by Amazon.

Why these three retailers?

While I tried to use only items that were available for delivery, it wasn’t always possible. Target and its national shipping partner Shipt don’t have every grocery staple available for shipping, particularly fresh meats and some produce. If you want to shop for your full list of groceries at Target, you’re likely going to have to visit a brick-and-mortar location.

Are online grocery prices cheaper than at the store?

In general, Walmart and Target offer the same prices online as they do in brick-and-mortar locations, but not always. Sales items, in particular, are not always coordinated between online and in-store. Amazon Fresh is mostly online-only save for a few locations, although many products on Amazon Fresh can also be found at Whole Foods. 

Other options for grocery delivery

Instacartis a popular national delivery service and functions as a third-party shopper and delivery outfit that allows you to order groceries from a selection of local supermarkets. You’ll essentially be paying the same prices as if you visited the store yourself, plus a $4 delivery fee and tip. 

Fresh Direct is another popular grocery delivery service and one of my favorites. It’s currently only available in the Northeast. The prices here are a bit higher than the three retailers I analyzed above, but the grocery selection and customer service are both excellent. 

is a quirky grocery delivery operation that functions differently than the others. With a subscription, you’ll get weekly deliveries of curated groceries based on your preferences and eating habits. Hungryroot also populates recipe ideas when ordering and will send you the ingredients to make them if you so choose. 

Thrive Market is yet another members-only grocery service. Thrive has lots of high-quality and organic meats but no produce or dairy products. 

Boxed.com is a good place to find dry goods, pantry items and paper products at low prices but it’s not a full substitute for a grocery store since it lacks the fresh foods you would typically buy at a market. 

If you don’t mind getting your various groceries from different vendors, we’ve tested to find the best produce delivery services, best meat delivery services and even the best online fish and seafood markets for 2023. 

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