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Hãy viết đoạn tóm tắt về nội dung bằng tiếng việt kích thích người mua: Apple and Google deal on generative AI for iPhones now looks more likely

We’re getting more details on a potential partnership between Apple and Google that would bring the search giant’s generative artificial intelligence to iPhones.

We already knew, courtesy of Bloombert, that Apple and Google were holding discussions about incorporating Google’s Gemini AI model onto Apple devices such as the iPhone. According to Bloomberg’s Mark Gurman, Apple would license the Gemini model from Google and that Gemini would potentially run “on-device” instead of relying on an Internet connection to work.

New York Times has its own report on the Apple-Google talks, citing people who claim to have knowledge of the discussions. Those sources described the discussions as “preliminary,” and that Apple has been talking to other companies  about AI.

The series articles illustrate just how much Apple wants to make a big splash in AI, after falling behind many of its fellow tech giants in the AI race. Microsoft has invested in OpenAI and relies on that model to power its Copilot service. Google’s Gemini has been a bit slower to the market than OpenAI’s ChatGPT and has faced its fair share of problems, but is well on its way to being integrated across all Google products. Samsung, meanwhile, has signaled its full commitment to AI and integrated the technology into its flagship Galaxy S24 phones in the form of Galaxy Ai features.

Apple has only made promises on its AI future. And at its annual shareholders meeting last month, Apple CEO Tim Cook said the company was preparing to unveil its AI vision for the future, but didn’t say when — or how.

It’s widely believed that this year’s iOS 18 update will draw heavily on AI in bringing new features to the iPhone. We’re expecting an iOS 18 preview at WWDC 2024, Apple’s annual developer conference which will likely happen in June.

Last month, when Apple reportedly ditched its Apple Car initiative, executives told at least some of the people working on the project that they would be moved to Apple’s now-critical generative AI work, according to reports at the time. It was a signal that Apple, which spent billions of dollars on Apple Car, saw more value in the future of AI than something with a significant sunk cost.