The online world can be as treacherous as it is vast. Navigating the myriad of email requests from various websites and trying to protect one’s personal information can sometimes feel like an overwhelming task. Enter Firefox Relay, Mozilla’s answer to preserving user privacy while browsing the internet.

Today, as announced by Mozilla, the tech giant has upped its game in the online privacy realm by weaving the Firefox Relay feature directly into the Firefox experience. What does this mean for the average internet surfer? A lot, actually.

Firefox Relay, which was initially accessible as an add-on, provides a mask for your email when prompted online, whether it’s for surveys, social media sign-ups, form submissions, or other registrations. With this integration into Firefox itself, users can more effortlessly access the Relay feature to shield their personal email addresses, cut down on unsolicited marketing communications, and reduce the risk of data exposure.

Users only need a Firefox account to access the built-in Relay feature for free in Firefox. Mozilla has said that it expects to roll this functionality out to millions of users “over the next couple of weeks.”

This move is in line with Mozilla’s ongoing endeavor to champion privacy-driven products that enhance the user experience online. To recall, Mozilla had earlier in the year introduced functionalities to Firefox Relay, letting users view Firefox Relay in their toolbar consistently, recycle existing email masks, and create new random ones. A noteworthy point is the emphasis on protecting one’s authentic email from potential web trackers, which is a crucial step in guarding individual data.

For those unfamiliar with the tool, Firefox Relay isn’t just another gimmick — it offers real-world solutions for a variety of online scenarios. Not only does it allow users to generate multiple email aliases to keep personal emails private, but the service also filters these emails, removing any trackers and then forwarding them to the primary email ID. Be it creating a temporary email for a fleeting purpose or maintaining personal privacy on public sites, Firefox Relay promises a safer online experience, and now it’s becoming even easier to access.